Pushbutton Summit 2012 – Utah’s Premier Digital Media Event
December 2, 2012, 7:24 am
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Last Friday I was fortunate to attend this marvelous gathering of most of Salt Lake City’s videogame and digital arts industry. Good talks from people in the midst of it all including talent from Electronic Arts, Wahoo Studios, Smart Bomb Interactive and Chair Entertainment (Epic Games). Looking forward to next year!



Halloween 5K Fund Raiser
October 22, 2012, 8:26 am
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The University of Utah’s School of Nursing organized a short marathon in order to raise funds for the non-profit organization Camp Kostopulos, a summer camp for people with disabilities.

I offered to help and took care of their logo (which would go on posters, t-shirts and online) and website.

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An Old Sketchbook
June 10, 2011, 11:22 pm
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I will be moving out of the country soon, which meant going over and sorting pretty much every single thing I have owned in the last ten years. Among those things I came upon some of my old sketchbooks and thought this one in particular would be a nice addition to my website. Why? This old sketchbook dates somewhere from 2006-2008, and a lot of the sketches within either reference designs found in this blog directly or were the initial ideas for them.

Take a peek at 48 sketches taken from it after the jump.

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Thenegret is now on Twitter!
February 9, 2011, 11:42 pm
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You can now follow thenegret on Twitter for seemingly random insight and commentary on tech news. Better late than never!

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Microsoft Tech Days Chile 2010
November 2, 2010, 6:24 am
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Last week I attended the (now annual) Microsoft Tech Days Chile, a show set up by Microsoft to showcase their latest products to current and potential customers.

I went with an open mind, not sure what to expect. Chile is not, on a global scale, an important market when it comes to information technology or consumer electronics, hardly ever making the news in this regard. Probably the only time Chile has been featured on a tech news website such as Engadget was when Movistar Chile somehow managed to be first in the world to release then-new Blackberry Bold 9000 back in 2008. So I knew better than to expect from this show any announcements that might be relevant or meaningful on a grander scale. More likely it would be product demonstrations of products and services already up for sale, the whole event just a setup to play nice with potential local buyers. I really wanted to be all positive and cheerful about it all, figuring it would be worth it to at least get some hands-on time with Windows Phone 7 devices.

Unfortunately, I was wrong. And I just can’t turn a blind eye to the event’s many shortcomings. I’ll keep it short: Microsoft, it was dull. If you are expected to spend a whole day (or several) at a venue, it should be worth your time. I expect to garner information that I cannot easily find online. I expect the presenter to be more eloquent and well-versed than what I can find on YouTube. I expect interaction. And I expect the presentations to denote an extra effort. The delivery should be better than me looking at a website. Instead, I felt like I was being punished with PowerPoint presentations made back in the time of Windows 95.

The event was even more limited in scope than I had surmised. The displays set up by Microsoft’s partners (I’m looking at you, Lenovo and Nvidia) were dreadful. And that’s to say nothing of the organization. It all felt disjointed, unpolished and uncaring.

This I believe is one of the things that has cost you Microsoft so much defection to Apple.

Intuitive, Emotional, Functional, Impressive
October 16, 2009, 3:15 pm
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A job offer at Palm’s website asking for an interaction designer lists the following among this person’s responsibilities:

“Create intuitively simple, emotionally appealing, and functionally impressive interaction design”

I wish every company understood design as they do and followed this same mantra. I wish I could say that every consumer electronics item I own was conceived in a similar way. But unfortunately, it isn’t so. Admittedly, this is unlikely to be the most cost-effective way to go about things since it requires to actually stop and think and not just keep pushing products out of the production line. Then again, it should be the best received and most rewarding, we have had enough examples to know that consumers will acknowledge and appreciate with sales numbers and brand loyalty.