Intuitive, Emotional, Functional, Impressive
October 16, 2009, 3:15 pm
Filed under: Uncategorized

A job offer at Palm’s website asking for an interaction designer lists the following among this person’s responsibilities:

“Create intuitively simple, emotionally appealing, and functionally impressive interaction design”

I wish every company understood design as they do and followed this same mantra. I wish I could say that every consumer electronics item I own was conceived in a similar way. But unfortunately, it isn’t so. Admittedly, this is unlikely to be the most cost-effective way to go about things since it requires to actually stop and think and not just keep pushing products out of the production line. Then again, it should be the best received and most rewarding, we have had enough examples to know that consumers will acknowledge and appreciate with sales numbers and brand loyalty.


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