This is a quick piece I came up with for Puma’s “Puma Fridge” marketing campaign which is currently going on in South America. The idea was to create a refrigerator sticker. Two winners will be chosen from each participating country, these will be made into actual magnets and offered at Puma stores around the continent.

Since winners will be chosen by country and nationality seems to play a big part in this, I went for a design combining the following three concepts: Chile, Puma, and shield/emblem. I wanted something that would stand out and shout at you from the refrigerator door, so I went for the motorcycle emblem look, all bold and heavy. A shield-like chilean flag, a puma, wings and cheerful colors round out the design.